GVBOT Brand
Brand Leadership & Modernization
Overview
During my nearly three-year tenure as Creative Lead at GVBOT, I served as the organization’s brand guardian, leading a comprehensive visual modernization while ensuring brand consistency across all public-facing materials. My work spanned strategic brand development, digital and print design, and creative direction across major initiatives and events.
Key Contributions
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Ensured design cohesion across all campaigns and communications while progressively updating GVBOT’s visual identity to reflect contemporary design standards — striking a balance between legacy and innovation.
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Led the creative development of several key sub-brands and programs — from initial concept through to brand guidelines and final assets. This included:
Leaders of Tomorrow (20th Anniversary)
Scale-up Centre for SMEs
Rix Centre for Leadership
Diversity and Inclusion Leadership Council (DLC)
Leadership Lab
Greater Vancouver’s Business Podcast (GVPOD)
GVBOTV (virtual event platform)
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When the pandemic halted GVBOT’s in-person events — a key revenue and sponsorship stream — I worked directly with senior leadership to reimagine the entire event experience. I led the branding and design of GVBOT’s virtual event platform, collaborating with production partners to ensure every creative detail reflected the organization’s high standards and reputation.
Role: Creative Lead
Organization: Greater Vancouver Board of Trade (GVBOT)
Partner Teams: Marketing, Public Policy, Sponsorship, Events, Program, WTC-Vancouver
